Google will
soon rank sites with clumsy interstitials ads lower than those which are more
responsible, the company announced today.
The change
will affect mobile sites, and only those which have ads that take up an entire
screen or otherwise block content wholly. Ads that try to trick you into
thinking it’s part of the content (like leaving the article header in place
with ads below it) are also being pinged.
Some
full-screen interstitials won’t be affected. Easily dismissed banners, age
verification and login boxes are okay by Google’s standards.
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